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The School of Media and Communication has evolved directly from the Centre for Media and Communication. The CMC was instituted in 2006 by the Pan-African University Council (now known as the Pan-Atlantic University Council) in recognition of the critical role of this sector in shaping societal values and cultural life. No less important, the contribution of the creative industries to economic growth and the GDP is gaining recognition as well.
Specifically, the establishment of the School of Media and Communication is informed by the aspiration to train professionals in this area of culture who would uphold the highest intellectual, ethical and professional values that promote creativity, critical knowledge, technical perfection, social responsibility, and the spirit of enterprise. The School’s programmes will prepare students for careers in the creative industries, in business generally, and in various public and private domains.
The primary goal of the School of Media and Communication is the formation of media and communication professionals, to enable them pursue their calling of service to human cultures with a sense of creativity, skill, knowledge and values. We wish to contribute through our expertise to the professional excellence of the creative industries in our country and the continent of Africa.
The vision of the School is to be internationally recognized as a prestigious institution offering high quality education in communication and media; to be a reference point for research in Africa, and to be a leading centre of learning globally. It is expected that the level and high standard of the School will influence positively all other faculties of its nature across the country and the African continent.